For Art Lovers: Make a Date With ArtVerona at VeronaFiere

If you share a passion for art or collecting, Verona has an unmissable event for you: ArtVerona. It is the fair for modern and contemporary art held every year in Verona in October.

If you share a passion for art or collecting, Verona has an unmissable event for you: ArtVerona.
It is the fair for modern and contemporary art held every year in Verona in October.
Here you can find works of art of every kind: sculptures, shows, installations, paintings and much more. Mostly, the exhibits are contemporary art, from living artists who are currently working, but there are also some items of modern art.
I know that this definition of contemporary art is not exactly the same as you would read in art history textbooks. But I am using the language of art galleries, where contemporary art is the art produced by artists who are our contemporary (and not by the impressionists onwards) and modern art is the period immediately before that. For example, a work by Giorgio de Chirico, who died in the 1970s, is considered a modern by art galleries. In a constantly changing situation, you can understand why it is important for contemporary art galleries to continue to seek out new artists and promote their work.
Fairs such as ArtVerona are very helpful for this, where new names on the international art scene emerge and relationships are woven between art gallery owners and collectors or museum curators. And even if you are just an art lover like me, do not hesitate to come along. The event is normally held in October at the Veronafiere exhibition centre.

ArtVerona sectors

The focus at ArtVerona is definitely emerging Italian art. The organisers’ aim is to attract all generations and a range of audiences, becoming sustainable and accessible at more levels.
How does that work in practice? With an event that is tailored to different audiences. As you will see, the fair is subdivided into two areas; one is the Main Section which exhibits works by modern and contemporary masters, the most well-known artists, in their prime, as well as some young talents. The other area is devoted to research and experimentation and comprises five sections.

• Evolution: spaces for artists who work with virtual reality, robotics, video games, 3D animation and nanotechnology.
• Next: the galleries which exhibit here present up to three new talents from the next generation, featuring some highly innovative artistic ideas.
• Solo: eight spaces exhibiting a monographic project by an Italian artist born at the start of 1990s.
• Introduction: traditional galleries introduce younger galleries that they have worked with. Here you can see how knowledge is passed on from one to the other.
• Pages: a section where magazines from the sector tell their story and help you to understand the role of criticism and of providing information in the art world.

 Now it is up to you to decide how to plan your visit and where to begin. Seen you soon!

What awaits you at ArtVerona?

If you have never been, let me tell you that in addition to the sections I told you about before, there is another sub-section in the pavilions. You can often find small exhibitions dedicated to a single artist or stands with just a single work of art. While this may seem a bit counter-productive for sales, it is in fact a technique used by galleries to give greater prominence to their masterpieces. They are set apart, like precious objects, giving them increased value or at least the perception of value. More than 500 collectors flock to this event from a number of different countries, so everything has to be planned in minute detail. For a gallery, the fair is its calling card. All around the city, you can find installations or events connected with ArtVerona, an extra reason to stay in Verona and take your time to explore the city.